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Maichel David
Apr 20, 2022
In Welcome to the Forum
At the policy level, influencer anchors have been regarded as an important resource and element in the new economic Taiwan Phone Number List era, focusing on market incubation and promoting the evolution of the influencer economy to a wide Taiwan Phone Number List area and in-depth development. The "2020 China Influencer Economy Business Model and Trend Research Report" jointly released by research and IMS World Show was officially released, which is a major event that has attracted much attention in the industry this year. Two important figures in the report are particularly noteworthy: In the past five years, China's GDP growth rate has been Taiwan Phone Number List stable at around 6%, which is far lower than the growth rate of the new economy based on the Internet (the latter's growth rate has been maintained at more than 20% for a long time). The fan economy format Taiwan Phone Number List based on consumer life, cultural entertainment and online media has become an important driving force for the innovative growth of the new economy. In 2019, the scale of the fan economy-related industry exceeded 3.5 trillion yuan, with a growth rate of 24.3%. It will maintain a stable growth rate of about 15% in the next five years, and celebrity anchors and KOLs (opinion leaders) are absolute C among them. bit. I think: One of the most important insights in the report is that the new Taiwan Phone Number List economic sector of China's economic map is accelerating its rise, and the celebrity economy is already a crucial piece of the puzzle. Next, I would like to embed the growth trend of the new red economy into Taiwan Phone Number List the macroeconomic situation for consideration. The influencer economy centered on "decentralized" traffic has started from new media marketing in the past ten years, and will open up new trillions of opportunities in new consumption, new scenarios, new occupations, and new transactions in the future.
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Maichel David
Apr 09, 2022
In Welcome to the Forum
In an advertising agency, there are always many new clients, new businesses, and new industries. Like a new business pitch, you are usually only given a month or even two weeks to make a proposal, and you may not know anything about Fax List the client and the industry it is in before that. Therefore, you need to quickly understand the industry and customers in a very short period of time, and make your own judgments, form strategies, make detailed plans, and give specific ideas and works. It's a very challenging thing, and it's what I think is the greatest joy in advertising. Before starting strategies and ideas, it is undoubtedly the most basic work to quickly understand the industry and customer business. Fortunately, with the Internet today, a large amount of information can be quickly collected at the touch of a finger on the Internet. But the reality is that Fax List every time I participate in a new business and listen to my colleagues share the collected materials, after listening to the introduction of hundreds of pages of PPT for an hour or two, I still feel at a loss. I can't grasp the focus, and I don't know what the customer's business model and core problems are. This is because when many people collect information, they just cut and save the information on the Internet. They neither organize and analyze the information systematically nor form their own opinions and judgments on the industry based on the information. One of the viewpoints I have been emphasizing on the matter of making plans is that “ collecting data does not equal analysis, analysis does not equal strategy, and strategy Fax List does not equal creativity ”. Sorting out the collected data, finding the key, and forming one's own judgment is called analysis. Finding the problem through analysis and forming a feasible solution is called a strategy. The creative transformation of strategies and the creation of valuable content from the perspective of consumers is called creativity.
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Maichel David

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