Jul 28, 2022
In Welcome to the Forum
Wei Ya chose the safest way to build the trust of fans in reverse by using her own advantages and creating advantages. This decision happened to be one of the most critical factors for her success, and it also attracted many fans for her. Many personal trust values. 02 User operation Good positioning alone is not enough. For e-commerce, users are "money" and the main driver of conversion rate. Wei Ya's success is obviously not an overnight achievement, so how did she accumulate fans, and then I will tell you about the tricks in it. There is no doubt that the end users of e-commerce live broadcasts are fans. Finding profit points from fans’ reactions is one of the necessary skills. For e-commerce anchors, this is a fast and feasible method, so how to conduct user operations becomes extremely important. Viya's Taobao fans from 0-34.5 million are not only maintained by high-frequency live broadcasts, but also by continuous user operations. For e-commerce anchors, if they want to do a good job in user operations, they must learn to establish their own private domain traffic, which is not only a connection with fans, but also a bargaining chip with merchants. Wei Ya's private domain is mainly country email list composed of public accounts, personal accounts, WeChat groups, and Wei Ya surprise club. In the WeChat group, fans at different stages are sorted according to their rank, and then the fans at different stages are divided into different groups. Then, the highest level of stratification must be a group of beloved fans or diamond fans, and their contribution rate is often driven to a certain extent. It can also be said that it has formed a certain stickiness with the anchor, and this method has also become an efficient platform for fans to contact the anchor. User operations are mainly divided into two points: First: Build user trust For example, in the product introduction recommended in each live broadcast, she will not blindly exaggerate but focus on the audience. For a shower with a small water output, she will not hide this shortcoming, but change the angle to inform this shower. It is more suitable for girls to use, that is, using shortcomings to find the audience, then this feature will become an advantage in front of the audience. Fan trust represents consumers' understanding and preference of her. For example, if they think the product is good and the price is cheap, people will start to trust it, and then later, the frequency of purchase will become higher and higher, and they will begin to prefer it, and the value it brings also bigger. When Wei Ya has accumulated a certain degree of trust, coupled with the Internet celebrity temperament, she quickly gained a large number of fans. There are not many people who know that trust is the basis of preference and do not harvest fans, but also build trust in the opposite direction. Second, with the help of social media The potential traffic of new media is huge, such as accumulating fans through short videos, Weibo, WeChat public accounts, etc., and some anchors have become popular because of this. For example, Li Jiaqi in Douyin is one of them, and you can also know from it. , just one method or method will inevitably have some limitations, and it is necessary to constantly rely on new things to gain more exposure and traffic. 03 Live selection If you want to become a senior anchor with goods, you can't do the first two points. Wei Ya's advantage is also that it has mastered the selection method suitable for users. Let's start from four aspects. You must have your own methods and strategies for product selection, because the quality of product selection often determines the quality and conversion rate of live broadcasts. What kind of product to choose and how to choose, for Wei Ya's team, it is printed in the rules like a formula. First, personally test good products . For Wei Ya, personal testing is the most important point. She has also established a professional selection team and formulated a strict selection process. For example, after each selection is pre-screened , each product that is finally selected will be tried, tasted, and played one by one to ensure that it is really easy to use, delicious, and fun, and then decide whether to choose this product. Second, market popularity , that is, keeping up with traffic points, such as New Year’s Day, Snacks Festival, Goddess Festival, Mid-Autumn Festival, etc. Specifically, such as what brand is popular in Mid-Autumn Festival, what moon cakes are produced, etc., according to the needs of fans to choose the corresponding Commodities, this is the market heat.