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Sima Aktar
Jul 30, 2022
In Welcome to the Forum
Constantly update articles, add more original content, make the website richer, and grab more keywords. Using a portal as an example, let's explore the importance of keeping content updated. For senior website SEOers, the key to getting a high ranking for a portal site is to keep filling it with fresh, high-quality content. The constant addition of fresh content makes the portal site have a large number of pages indexed by search engines, and has the opportunity to seize more keywords; the high quality of the content makes these content constantly cited outside the site, increasing the weight of the site. At this point, enterprises should follow the portal station, inject more fresh and high-quality content into the website, and insist on updating to accumulate weight and seize the ranking. The regular columns of the Internet Marketing email list Enterprise Station, such as corporate news, product introduction, and corporate profile, only touch the content related to the company, and the keywords involved are very limited. It is suggested that the corporate website should establish an independent information column according to its characteristics. Enterprises that only provide products or services to a small number of people: such as manufacturers of industrial machinery, law firms, etc., such enterprises may consider establishing information columns such as encyclopedias, questions and answers, expert lectures, etc., while keeping the website promotion and updating, pay attention to The quality of the article, authoritative articles are more likely to be cited outside the site. Build an enterprise news column, and import an enterprise station whose homepage weight cannot independently build an information column. It is recommended that the focus of the update be placed on the enterprise news section. Compared with the top strategy, the update volume of the middle strategy is much less, the site collection volume is much less, and the effect of the keyword ranking is also a lot worse.
Content update of SEO development basic plan

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